G-Dragon’s PEACEMINUSONE Teams Up with ZOAN FRIENDS for Seoul Pop-Up

G-Dragon’s PEACEMINUSONE Teams Up with ZOAN FRIENDS for Seoul Pop-Up

K-pop superstar G-Dragon’s iconic fashion brand PEACEMINUSONE has officially launched its first collaboration with digital IP entertainment giant IPX and its character brand ZOAN FRIENDS in Seoul.

G-Dragon profile photo
Photo courtesy of TMDB

When Streetwear Royalty Meets Character IP

K-pop legend Kwon Ji-yong, globally recognized as G-Dragon, has long been a trailblazer whose influence extends far beyond music. From making his childhood public debut at age six with Little Roo'ra to ruling the global charts as the leader of BIGBANG, G-Dragon earned his title as the "King of K-pop." His solo discography, including his historic 2009 album Heartbreaker and his critically acclaimed 2012 EP One of a Kind, established him as a creative powerhouse. However, his artistic expression has always walked hand in hand with high fashion and street style, most visibly through his luxury streetwear label, PEACEMINUSONE.

On October 16, digital IP entertainment company IPA announced a major milestone for fans of G-Dragon and character design alike: the launch of the "PEACEMINUSONE X ZOAN FRIENDS" pop-up store. Taking place at K-Pop Square in Honda, Seoul, this event marks the very first official collaboration between PEACEMINUSONE and ZOAN FRIENDS. IPA released panoramic images of the Honda store, showing off a vibrant space filled with G-Dragon’s signature daisy imagery alongside new character interpretations.

The visual direction of the pop-up centers around the delicate harmony between both universes. Visitors are greeted by PEACEMINUSONE’s signature missing-petal daisy motif alongside cute "flower footprints" detailing the paths across the location. This combination offers a uniquely playful twist on PEACEMINUSONE’s traditionally edgy, high-concept aesthetic, giving international fans a fresh look at how G-Dragon continues to innovate in the lifestyle space.

지드래곤
지드래곤 — via Wikimedia Commons (see file page for license)

Why Hongdae's K-Pop Square is the Ultimate Location

For international fans planning a trip to Seoul, Honda is legendary. Known as the epicenter of youth culture, indie music, and streetwear trends, the district is constantly bustling with energy. Hosting this major crossover at K-Pop Square Honda places the event right where global music lovers and local trendsetters collide, making it an ideal destination for streetwear collectors and general K-pop tourists alike.

PEACEMINUSONE drops are notoriously limited and often sell out within minutes online, making physical pop-ups an extremely rare treat for fans. Bringing the brand into an interactive retail space alongside IPA—the powerhouse studio behind globally beloved IP characters—allows a broader audience to step inside G-Dragon's imaginative universe firsthand.

Counting the dates since G-Dragon's last major street fashion activation in Seoul, I realized this project represents one of the most accessible retail experiences his fashion label has offered local and traveling fans in recent memory. Here are a few highlights visitors can look forward to at the space:

  • An exclusive line of collaborative merchandise merging PEACEMINUSONE aesthetics with ZOAN FRIENDS characters.
  • Custom spatial installations featuring giant daisy displays and playful flower footprint pathways.
  • A prime photo spot located inside the iconic K-Pop Square complex in Honda.
G-Dragon
Jinx_is_weird / Wikimedia Commons (CC BY-SA 2.0)

G-Dragon’s Enduring Cultural Influence

This collaboration highlights G-Dragon's remarkable versatility as an artist and entrepreneur. Whether he is releasing record-breaking music, designing footwear that sends resale markets into a frenzy, or partnering with leading IP entertainment companies, his touch consistently reshapes Korean popular culture. IPA’s expertise in building global character ecosystems makes them a natural fit for elevating G-Dragon’s visual identity into new media formats.

For non-Korean fans, keeping an eye on drops like "PEACEMINUSONE X ZOAN FRIENDS" is one of the best ways to understand how Korean pop culture seamlessly blends music, luxury fashion, and character merchandising. Even if you cannot visit Honda in person during the pop-up run, updates from IPA and fans sharing photos online show just how deeply G-Dragon's creative legacy continues to resonate worldwide.

One Of A Kind
One Of A Kind — via Wikimedia Commons (see file page for license)

Quick FAQ

Q. Where is the PEACEMINUSONE X ZOAN FRIENDS pop-up being held?

A. The pop-up store is located at K-Pop Square in the Honda district of Seoul, South Korea.

Q. What are the key design elements of this collaboration?

A. The event prominently features PEACEMINUSONE's signature daisy artwork alongside ZOAN FRIENDS characters, complete with decorative flower footprints throughout the space.

Source: 지드래곤의 두 세계가 만났다…‘조앤프렌즈×피스마이너스원’ 첫 협업

Heartbreaker
"Heartbreaker" by Katie Tegtmeyer is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/.

This product uses the TMDB API but is not endorsed or certified by TMDB.

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